What Is a Title Tag?

A title tag is an HTML element utilised to specify the title of a web page. These titles serve as the clickable headlines displayed in search engine results pages.
 

While there is no strict character limit for title tags, it's important to note that, within search result pages, typically the first 50-60 characters are visible. 
 

Why Are Title Tags Important?

Title tags hold significant importance for several reasons. Firstly, they play a pivotal role in assisting search engines in comprehending the content and topic of a web page. As they appear in search result pages, title tags are also the initial information users encounter, influencing their decision to click through to the page.

Moreover, title tags are prominently displayed at the top of web browsers, within the tabs, making them crucial for accessibility, especially for users who rely on screen readers. These tags provide concise descriptions of each open tab in a browser, aiding users in identifying the content they seek.

Hence, it is imperative to ensure that title tags are both descriptive and unique. They serve the vital function of informing users about the page's content, ensuring that users can quickly locate the information they are searching for.